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Posts made in July, 2015

Rubbish press release: Big data creates a big row

By on Jul 31, 2015 in Press Release | 0 comments

Pompous claims that Moneyball-style analytics can unearth the best litigators leads to Twitter ruck Legal Cheek’s award for rubbish press release this week goes to a notice that was more entertaining than actual rubbish. A buccaneering “big data” outfit from the US called Premonition instructed a London PR agency to promote a fanciful wheeze that number crunching can uncover the best advocates in any given jurisdiction. Presumably, they go for that type of thing in middle America. So the Premonition gang — which describes itself as the “Moneyball of legal analytics” (a baseball reference too complicated to discuss here) — thought it would give it a whirl on this side of the Atlantic. Fair enough. The release was chock full of gems such as this from Ian Dodd, the company’s chief bottle-washer in the UK: When you look at the data, many emperors have no clothes. Just as in other sectors, big data means people have nowhere to hide and many will agree that the legal industry is ripe for disruption – it needs to become way more efficient and transparency does that. “Way more efficient …”? Surely that’s more the language of “Bill and Ted’s Excellent Adventure” than what one would expect for an English legal profession audience. Then again, perhaps that’s the point. But the most entertaining element of this release was the Twitter row triggered when its embargo was allegedly broken. @johnhyde1982 (a) we didn’t break an embargo (b) we’re been tracking this story for months (c) we don’t just work from press releases — Legal Futures (@legalfutures) July 30, 2015 Why any sensible PR agency would attempt to impose an embargo 48 hours down the track is another matter, but handbags resulted between website LegalFutures and legal affairs blogger David Allen Green over the purpose of an embargo and just what is and is not a blog. Vidal v Capote it ain’t, but in the normally staid world of the legal Twittersphere, the tussle merits an eight out of...

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How To Make Sure Your Press Release Reaches the Right Audience

By on Jul 31, 2015 in Press Release | 0 comments

It may come as a surprise if you’re not familiar with PR, but press releases aren’t exactly the most useful tools in your media relations arsenal. However, there is a reason why they haven’t been phased out completely; some people do look at them and they can be effective in certain situations — this guide is for those situations. When it comes to creating an effective press release, many people focus on the best way to craft a professional and well-written release. However, professional writing is only half the battle. It is equally important that you make certain it reaches the right audience. It goes without saying that it’s important to have a pinpointed target audience of consumers that you want to reach. After determining who your target audience is, it is important that you know how to properly reach them. This is actually a more difficult undertaking than many people assume. Here are several tips to consider in order ensure that your press releases are reaching the right audience. Create Connections The best way to make sure that your press release reaches the right individuals is to create connections with people. Use resources such as social media to start reaching out to the audience(s) you’re interested in and start forging relationships. If your audience has never heard of you or your brand, chances of reaching them through a press release are slim. Find the Right Network Depending on who your targeted network of consumers is, you will want to make sure that you are distributing your press release through the right network. For example, if your target audience is a younger generation of individuals, then using social media outlets like Twitter to distribute your press release is a smart decision. If your target audience consists of older, more established corporate clients, then creating an email list may be more conducive to reaching the right people. Whatever the demographic, you need to meet them on their terms. Don’t Forget About Facebook Facebook is a really powerful tool that can be used to make certain you’re reaching your target audience of consumers. Facebook is used by individuals of all ages, and most businesses and large corporations also have their own...

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Press Release: ROXOA Launches Gold Boutique

By on Jul 30, 2015 in Press Release | 0 comments

Press Release: The e-commerce experts at ROXOA Group have set a September launch date for the Gold Boutique, their latest online jewelry store. At this stage Gold Boutique’s team has researched the finer details of their most respected and successful competitors to create the experience of high-end trail but with a collection much more affordable to consumers. Gold Boutique has already arranged an exquisite collection of bespoke items in partnership with the Edinburgh Assay Office. Detailed descriptions will be provided along with the items to ensure customers understand the story behind each diamond, gemstone and jewelry design. “This is our most ambitious website yet,” said David Adams, CEO of ROXOA Group. “We’ve always taken pride in our unique business approach and ability to see the bigger picture and we are endeavoring to create a store that will stand apart from the crowd.”  To keep track of the upcoming Gold Boutique site, readers can check out the ROXOA Group blog, where updates will be posted.Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our...

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Press Release: AAA Announces Former WWE Superstar and Analyst Doing Commentary …

By on Jul 29, 2015 in Press Release | 0 comments

AAA issued the following today: MATT STRIKER AND HUGO SAVINOVICH NAMED AAA’S TRIPLEMANÍA XXIII PPV ENGLISH BROADCAST TEAM NEW YORK AND MEXICO CITY — AAA, the world’s leading Lucha Libre organization announced today that Matt Striker and Hugo Savinovich will be calling Triplemanía XXIII live on pay-per-view from Mexico City on Sunday August 9th with a special start time of 7pm ET / 4pm PT. “Along with our established AAA announcer, Hugo, Matt allows us to provide unparalleled coverage for this very special event. Their insights from years in the ring and broadcasting will enhance Triplemanía for our English speaking fans,” said AAA EVP Dorian Roldan Peña. “Hugo is rich in experience and insight while Matt is a tremendous analyst. We are excited to have them join the pay-per-view production,” said Court Bauer, Executive Producer for Triplemanía XIII. Triplemanía XXIII is headlined by a double main event featuring a dream match of Rey Mysterio Jr. vs. Myzteziz for the first-time ever. Complimenting this double main event is a Hair vs. Hair match pitting Alberto El Patron vs. Brian Cage. The PPV is available in High-Definition for $29.95 in the U.S. and Canada on both cable and satellite pay-per-view carriers iN DEMAND, DirecTV, DISH and in the United States and Bell TV, Rogers and Shaw in...

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