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Posts made in November, 2017

Is Sending Out a Press Release Really Worth the Money?

By on Nov 30, 2017 in Press Release | 0 comments

This story appears in the December 2017 issue of Entrepreneur. Subscribe » So you hired a PR firm. And on the eve of your first big announcement, your new rep lays out a plan for a press release. This press release will go everywhere, the rep says, to thousands of outlets, with a potential audience of nearly 100 million people. He gives you a lot of other numbers as well. You don’t quite understand them, but then you’re not a PR person, and 100 million people is a lot of people. Sounds great, you say. And out it goes. Related: 14 Proven Ways to Improve Your Communication Skills You’ve just participated in the press release industrial complex, a system in which the only guaranteed outcome is that public relations agencies, newswires, distribution services, content aggregators and media companies all make money. One company that distributes press releases, Comtex, says it processes up to 80,000 of them a day. Kevin Akeroyd, the CEO of another such firm, Cision, says, “The overall volume of press releases both in the U.S. and globally, as well as price per press release, is at an all-time high.” But, what about you, the entrepreneur paying for all this? The value you receive is less certain. To understand why, first you need to understand how this system works. Which means following the money. Everything starts with the PR firm, which will charge an entrepreneur hundreds, even thousands, of dollars to write a press release. Then the firm will use some of that money to distribute the news through a variety of “press release newswires.” Related: 4 Ways to Get Publicity on a Budget Pricing varies, but one such firm, PR Newswire (which is owned by Cision), has a program that charges customers $795 for the first 400 words of a release and then $205 for each additional 100 words. Once a press release is posted to a newswire, it gets distributed to top-tier outlets such as the Wall Street Journal, Yahoo Finance, CNBC and MarketWatch. But, that doesn’t mean it arrives as editorial coverage, where it’ll be promoted through, say, Yahoo Finance’s social media accounts. Rather, it will most likely be posted to an automated section dedicated to press releases. The areas...

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Spot.IM Closes $25 Million Series C Led by Insight Venture Partners

By on Nov 29, 2017 in Press Release | 0 comments

NEW YORK, Nov. 29, 2017 (GLOBE NEWSWIRE) — Spot.IM, the technology company that enables publishers to increase and monetize social engagement on their own sites, announced today a Series C investment of $25 million led by Insight Venture Partners with participation from existing investors Altair VC and Norma Investments, representing businessman Roman Abramovich. The financing will be used to fund Spot.IM’s global expansion, including doubling the size of its New York-based team, and for further investment in its publisher engagement platform. “In a few years, Spot.IM has quickly developed a strong reputation among top-tier publishers like Oath, Engadget, Time Inc., Fox News and Sky Sports for providing them with tools to increase and monetize engagement,” said Jeff Horing, co-founder and Managing Director at Insight Venture Partners. “What Nadav and the team have built is very impressive, and we’re excited to work together to build a media-centric ecosystem.” Since closing its Series B round last year, Spot.IM’s presence on publisher sites has virtually doubled to billions of monthly page views and more than 400 million subscribers. Spot.IM replaces standard commenting platforms with tools and capabilities similar to that of a social network such as real-time commenting, auto moderation, live broadcast, user reviews, notifications, follower capability, real-time analytics, cross-publisher promotion and mobile SDK. The company currently provides its technology to 70% of the top U.S. media players.   Nadav Shoval, CEO of Spot.IM, said, “For years, publishers have watched other companies profit from the expensive, high quality content they produce.  Spot.IM’s groundbreaking technology puts publishers back in the driver’s seat, allowing them to better monetize their own content and create engaged communities.”  As publishers face increasing pressure from social media giants and tech companies, a huge untapped opportunity exists to capture traffic: Comscore estimates a global market of over 1 trillion monthly page views. Spot.IM enables publishers to tap into this potential revenue source by providing them with a portfolio of highly effective products to retain and develop proprietary visitor engagement on their own domains. “Spot.IM has been awesome,” says Jose Del Corral, Head of Product at Engadget. “Their technology is light years ahead of anything else and their value add is focused on putting publishers first.” Traffic analytics show that publisher...

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PRESS RELEASE

By on Nov 29, 2017 in Press Release | 0 comments

November 29, 2017 New EMD Director Texas County welcomes new Emergency Management Director (EMD) Brad North, of Licking. North is a Gulf War veteran that served in Desert Storm and has worked as a licensed electrical contractor for over 20 years. North has broad experience in Emergency Management and preparedness. Prior to being offered the position, previously held by Chief Keith Follin of the Roby Fire Department, now living in Arizona, North has received a wide range of both SEMA/FEMA training, including Incident Command and Mass Fatality Management. The flooding Texas County experienced in early May of this year, and ongoing needs experienced by approximately 67 local families, has highlighted the importance of emergency management in our county. The job of the EMD includes developing and maintaining liaisons with municipalities, county departments, and similar entities to facilitate plan development,  coordination of emergency response, exchanges of personnel and equipment, and training local groups in the preparation of disasters.   You can reach Brad North at emd@texascountymissouri.gov, or by phone at...

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Press Release: Weekend fire damages sports center

By on Nov 28, 2017 in Press Release | 0 comments

On Sunday morning, Fairfield Fire Department responded to a structure fire at the Sports Center at Allan Witt Park. There were no injuries; however, there was extensive fire damage to the men’s sauna, and smoke and heat damage to the men’s locker room and main floor of the facility. Due to restoration and cleanup efforts, the Sports Center is expected to be closed through January 2018. Fairfield Parks Recreation Department is contacting all sports users regarding their planned use of the facility. For questions about the Sports Center, please contact the Parks Recreation Department at (707) 428-7612. Please note: The Aquatics Complex at Allan Witt Park remains open, but is scheduled to close December 22-25 for the holidays, and December 29, 2017 through March 4, 2018 for maintenance. Parks Recreation appreciates the City’s Fire, Police, and Public Works departments, along with the Vacaville Fire Department, Dixon Fire Department, Solano County Fire Investigation Unit, Medic Ambulance, and PGE for their efforts, and looks forward to reopening the Sports Center in...

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